Hello. I'm Michael E. Rubin.
Talkdesk
Talkdesk

Talkdesk

Resume for Download

RUBIN_MICHAEL_CV.pdf127.0KB

What I Bring to the Table

Here is a 30-second summary of what separates me from the other 24,999 resumes you’ve reviewed today.

(Click the arrow at the left of each bullet point).

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EXPERIENCE
  • 15+years B2C, B2B, and NPO marketing experience in PR, Content Marketing, Social Media, and Marketing Communications.
  • Proven experience leading communications teams for organizations including:
    • Fifth Third Bank
    • Harry & David
    • Redbox
    • Sage
    • Springboard
    • And more!
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PR EXPERTISE
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DIPLOMACY
  • My nickname is "Mr. Ambassador" for my ability to collaborate and work across silos and org charts to Get Things Done with Grace
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A PROVEN TRACK RECORD:
  • Proven experience designing, executing, and measuring multi-channel consumer marketing campaigns with the people skills required to build trusted relationships and effectively advise clients.
  • Created executed successful marketing campaigns across a variety of platforms, including Email, Social Media (Paid and Organic), SMS, Paid Search, SEM, Events, and Sponsorships.
  • Results include:
    • Social Media: 35 million impressions, 8 MM Link Clicks, 25MM page views (paid and organic)
    • Demand Gen: Doubled website traffic y/y and increased SALs by writing 20 new studies
    • Email Marketing: Tripled open rate and click-through rate while significantly decreasing unsubscribe rate.
    • PR: Conducted media relations, placed 30+ stories in mainstream media and trade press
    • Influencer Marketing: Increased revenue 60% by recruiting influencers for brand awareness campaigns
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VERSATILITY
  • At bymichaelrubin.com, you'll find examples of Content I have actually written and produced (not handed off to an intern or third-party agency), including:
    • Videos
    • eBooks
    • White papers
    • Blog posts
    • Social Media posts
    • Case studies
    • Toolkits
    • Sales materials
    • Slide Decks
    • Email marketing drip campaigns
    • SDR scripts
    • And more!

And I'm a jolly good fellow to boot. 🙂

PR and Media Relations Work

Marketing Portfolio

Content Samples
Sales Enablement Tutorials
Video Content
Campaign Samples
Rebrand

Marketing Strategy

Digital Marketing and Lead-Gen Strategy (Marketing Funnel)